SUMMARY
Due to the sales season starting every November, in opposition to the idea associated with "Black Friday", we decided to organize the Repair – don’t buy! campaign and we announced free repair of all our products *. We encouraged our clients to opt out of new purchases and to take care of their existing equipment. Each sleeping bag, jacket or other Cumulus product, sent to us by the end of November, was repaired completely for free.
* The repair included all our products, with no exception :)
RESPONSE TO OUR NEWS:
99 716 |
314 |
239 |
|
Reach of our posts |
Comments under the news |
Shares of our promo |
AS A RESULT:
MORE THAN 130 PACKAGES SENT!
-> Products could have been sent until November 30th.
-> Last ones came to us even in the beginning of January! :)
THE OUTCOME?
-> 156 products, that were repaired
-> ~ 238 hours of repair
-> 33 293 EUR estimated value of repaired products*
* Assuming that instead of sending for repair, a new product would be purchased.
THE OLDEST PRODUCT WAS SLEEPING BAG FROM 1993!
WHY DID WE DO THAT?
We love to sell our products - advise, suggest what’s best and then watch them in action. But we always emphasize that products should be bought responsibly. We wanted to draw the attention to the growing problem of impulsive buying and throwing out still valuable products. Various data show that over half of consumers who shop during promotions, later regret it. The result is a huge negative impact on the environment: waste of resources, accumulation of garbage. At Cumulus®, we believe that even small activities can have a real, positive impact on our surroundings.
