Throughout the Green Friday weekend (28-30.11), every purchase in the SWAMP SHOP and every Cumulus® product you chose gained extra power and turned into real action for nature.
Thanks to your support, we raised ~20,000 euros to protect wild places, and the Wetlands Conservation Centre already has its eye on specific plots in the Rospuda Valley that it plans to buy.
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YOU CAN KEEP HELPING – BACK THE BOG!
WE GUARANTEE OUR LIMITED COLLECTION WILL PULL YOU IN COMPLETELY:
The Swamp it up campaign is part of our long-term efforts.
In 2019, we joined the 1% for the Planet initiative and since then we have been donating 1% of the revenue from the sale of all our products to support organisations working to protect the environment.
Since 1970, the planet has lost about 35% of natural wetlands (where data exists), from a global base of roughly 1.2 billion hectares. When you save a swamp now, you’re protecting something the world is running out of:
CARBON KEPT UNDERGROUND
Over centuries, plants in peatlands don’t fully decompose. Their carbon stays locked underground as peat. Drain or destroy a peatland and that stored carbon escapes as CO₂. Keep it wet and it stays put. Peatlands are among nature’s most efficient climate vaults, they cover ~3% of land but store roughly twice the carbon of all the world’s forests. Let’s keep Rospuda Valley’s vault locked.
FLOOD DEFENCE YOU CAN WALK ON
When storms hit, healthy peatlands hold water in place. They soak up rain, slow down rivers, and spread water safely across floodplains. After the peak, they release it slowly, cutting flood height and damage. Concrete channels rush water through; wetlands calm it at the source – and they don’t need electricity to work.
COOLER SUMMERS, FEWER MEGAFIRES
Moist ground and green belts work as fire breaks and safe zones for people and wildlife. Europe faces record heat and longer fire seasons: wildfires have already burned 400,000+ hectares this year, ~87% above the 20-year average for the same period. Protect the water in the landscape, and you lower the chance of it going up in flames.
HOMES FOR LIFE
Wetlands are nurseries for fish, birds, amphibians, insects, and rare plants. Shallow water, reeds, and mossy mats create countless micro-habitats.Many species rely on wetlands for breeding and migration. Around 40% of all plant and animal species depend on wetlands; about 30% of known fish species live or breed there.
ROSPUDA VALLEY
The peatlands around the Rospuda River are home to dozens of strictly protected plant species (like “miodokwiat krzyżowy” / Herminium monorchis - it is the only place in Poland where you can find it), plus rare birds, orchids, beavers, and large mammals like lynx and wolves in the wider forest.
HERITAGE AND TIME OUTDOORS
Wetlands hold stories and traditions as well as water. From berry picking to birdwatching, they’re places to slow down, breathe, and reconnect with the wild. With smart trails and quiet zones, they support health and gentle local tourism, without heavy footprints.
In 2022, the Wetlands Conservation Centre purchased the first 4 plots in Rospuda Valley, ~3 hectares of top-priority peatland.
Since then, more donors have joined. Together, they now have 14 plots, covering over 8.5 hectares.
They're also the owner of Wolf Swamp located in the buffer zone of Biebrza National Park.
Now it’s your turn to back them up:
CHECK SWAMP SHOP
100% of revenue funds land protection in Rospuda Valley.
1% FOR THE PLANET
Since 2019, we have been donating 1% of the revenue from the sale of all products to support organisations involved in environmental protection.
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Help grow our community of wetland defenders.